Wooj was founded on the belief that great products could be made at low cost without exploiting poor labor practices or requiring products to be made in the hundreds of thousands in order to be profitable. How? By utilizing a combination of robotics and craft manufacturing techniques.

Currently all of Wooj's products are designed, manufactured, and assembled in Brooklyn, New York using ecologically responsible materials and finishes.

Wooj's most recent product, the Wavy Lamp has been featured in outlets like New York Magazine, GQ, Elle Decor, Sight Unseen, and Girls Night In.